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// interview / playback
Sam Farnham
Lead Product Manager @ PayPal (ex-Dimagi)
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1 · UNDERSTANDING THE ROLE
“Being able to create a unified vision is something that a product manager has to do.”
Lead PM at PayPal · previously R/GA, Dimagi
2 · UNDERSTANDING THE ROLE
How would you describe your role as a Product Manager to someone who’s not familiar with it?
3 · R/GA
You started your career at R/GA, where you grew from Account Coordinator to Senior Marketing Manager. What skills from that experience ended up translating most naturally into Product Management?
4 · R/GA
You worked on campaigns for Samsung and Verizon. What did working with companies at that scale teach you about how people make decisions as consumers?
5 · R/GA
Do you feel like there’s a specific framework you follow when trying to communicate/pitch your ideas to your team or stakeholders that works best?
6 · DIMAGI
You later joined Dimagi as a Growth Marketing Manager where you developed a content strategy that grew website and social traffic. How did you identify the problem you wanted to solve and decide on the right approach?
7 · DIMAGI
You later transitioned into Director of Marketing. How did stepping into that role change the way you approached strategy and decision-making?
8 · DIMAGI
For students new to Product Management, what’s the best way to get comfortable with product terminology and frameworks?
9 · PAYPAL
When you first became a Product Manager, what parts of the role had the steepest learning curve for you, and how did you overcome them?
10 · PAYPAL
One of the first products you worked on was a new push notification opt-in experience that led to 2 million additional opt-ins. Can you walk us through what you changed about the experience and why?
11 · PAYPAL
When you identify a problem, how do you determine whether the right solution is a product change, a communication change, or something operational?
12 · PAYPAL
Can you walk us through another project that you’ve worked on at PayPal that has been the most memorable for you?
13 · PERSONALIZATION & AI
How do you make sure personalization is actually valuable to the customer rather than just getting them to engage more?
14 · PERSONALIZATION & AI
What does collaboration between a Product Manager, engineers, and data scientists actually look like when you’re building a product together?
15 · PERSONALIZATION & AI
As more companies incorporate AI into their products, how do you decide when AI is actually the right solution to a product problem?
16 · PERSONALIZATION & AI
For students interested in working on AI products, what should they focus on learning now to become effective Product Managers?
17 · REFLECTION
When you look back on your career so far, what are you most proud of, not just in terms of the products you’ve built but the product manager you’ve become?
18 · REFLECTION
Is there a specific book or podcast you’d recommend to students watching this that you felt helped you in your journey?
19 · REFLECTION
If you met a college student who thought software engineering was the only path into tech, what would you tell them?
TERMS MENTIONED
Stakeholders▸
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User Flow▸Two-sided Network▸Guardrail Metric▸Scorecard▸North Star Metric▸
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SaaS (Software as a Service)▸RFP (Request for Proposal)▸Acquisition Pipeline▸On-prem▸SEO (Search Engine Optimization)▸
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Sprint▸
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Compliance Review▸
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Opt-in Flow▸Year over Year (YoY)▸
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Machine Learning▸Personalization Model▸
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Opt-in Rate▸Click-through Rate▸Conversion Rate▸
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Treatment Group▸Correlation vs. Causation▸
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Prototype▸
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Analytics Readout▸
TERMS MENTIONED
Team Topologies▸Learning Domain-Driven Design▸
1 · UNDERSTANDING THE ROLE
“Being able to create a unified vision is something that a product manager has to do.”
Lead PM at PayPal · previously R/GA, Dimagi

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