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Prasant Lokinendi

Principal Product Manager @ Figma

“Your career is a marathon, not a sprint.”
Principal PM at Figma · previously TripAdvisor, Hopper, Turo, Engine
Q21
When you look back on your career so far, what are you most proud of, not just in terms of the products you’ve built but the product manager you’ve become?
Q22
Is there a specific book or podcast you’d recommend to students watching this that you felt helped you in your journey?
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Q23
If you met a college student who thought software engineering was the only path into tech, what would you tell them?
Q4
At TripAdvisor, you were building products for travelers, business owners, and advertisers with different priorities. How did you approach making product decisions when improving the experience for one group could impact another?
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Q5
How can students train themselves to think like a Product Manager before entering that type of environment or landing their first internship?
Q6
After TripAdvisor, you joined Hopper as a Product Manager. What made this opportunity feel like the right next step in your career?
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Q7
Many of your decisions at Hopper were driven by experimentation and A/B testing. What did this teach you about validating ideas before investing time and resources into building them?
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Q8
What did Hopper teach you about the relationship between creating a great user experience and achieving business goals?
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Q9
One of the features you led was Fair Bear, which aimed to improve fee transparency for users. Can you walk us through what it was like to work on this feature?
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Q10
What do you think is one Product Management skill you developed there that can't really be learned in a classroom?
Q11
In regards to your communication style, is there a specific guideline you follow when pitching your ideas to peers and stakeholders?
Q12
After Hopper, you joined Turo, where you grew from Senior Product Manager to Principal Product Manager. How did your perspective as a Product Manager change as your responsibilities increased?
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Q13
Reflecting on your time at Turo, is there one project that you’re especially proud of and what was your team trying to solve?
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Q14
One of your most notable projects at Turo was leading the company's first AI product through a ChatGPT plugin. What did that experience teach you about building AI features that solve real user problems?
Q15
Do you have any advice for students preparing for interviews?
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Q16
You then moved into a new role at Engine as the Director of Product Engagement. How did stepping into that position change the way you thought about product leadership?
Q17
Currently, you’re a Principal Product Manager at Figma where you lead the Desktop and Mobile product teams. How is building for designers, engineers, and product managers different from building consumer products?
Q18
You recently built FigJam Builder, which helps Claude create and edit FigJam boards. What problem were you trying to solve, and what inspired you to build it?
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Q19
Figma is known for making tools feel intuitive to use. As a Product Manager, how do you approach balancing simplicity with functionality?
Q20
AI is changing the way people design and build products. How do you think AI can support the creative process without taking creativity away from users?
Q1
How would you describe your role as a Product Manager to someone who’s not familiar with it?
Q2
Your background spans both Psychology and Computer Science. At what point did you realize Product Management was where those two interests came together?
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Q3
You started as an Associate Product Manager at TripAdvisor working across several teams. How did those rotations shape the way you think about building products today?
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← Back to guests

01Describing the PM Role
02Where Psychology Meets Product
03Learning Product Through Rotations
04Balancing Competing User Needs
05Thinking Like a PM Before You're One
06Choosing Hopper as the Next Step
07Validating Ideas Through Experimentation
08UX and Business Goals in Balance
09Fair Bear
10A PM Skill You Can't Learn in Class
11A Framework for Pitching Ideas
12Growing From Senior to Principal PM
13A Project At Turo
14Building Turo's First AI Product
15Interview Advice
16Stepping Into Product Leadership
17Building at Figma
18Creating FigJam Builder
19Balancing Simplicity and Functionality
20AI's Role in the Creative Process
21Most Proud Of
22A Book or Podcast Rec
23Beyond SWE